Promotion on the web is not an easy thing. There was a time when it wasn't so bad though. When really all you needed to do was put up a website and get it listed and then get some links and shares and boom, page one on Google. But today the game is not an easy one at all. Google (and the others) or on to the spammers and in an endless pursuit of keeping crap off page one. This is why serious businesses hire professional web marketers. For adult businesses, all this is true to an even greater extent. In case you are unaware, sex sells. No matter where you are in the world, no matter what the product or service, if it has anything to do with sex, it sells. This reality has many implications that savvy sex marketers know about and you should too if you're in that business.
There are millions of sex-based websites in the world. They sell everything you can imagine that has to do with sex. The markets for their products and services are not only massive, they are everlasting and ever growing. So when you match that with the potential it implies, you can see why this is such a huge mountain to climb. There is simply no point in making a small effort and imagining that you're going to somehow penetrate into these markets on your own, in the interest of saving money. Essentially you are saying that the business is massive but you don't really believe you have a shot at it. You're wasting time and money on a crap shoot with zero odds. Serious businesses of any kind don't do that. Let alone businesses going after the largest markets in the world.
They sell everything you can imagine that has to do with sex.
There are a multitude of things to consider when it comes to effective adult marketing, or any marketing. Do you know them? Do you understand how to get seen and how to get customers to buy your product? Do you just imagine that if you put up a website that your phone will start ringing because you sell sex? Nonsense! Sex doesn't make your phone ring unless you're having phone sex! What makes the phone ring is something that is well known to specialists. That's their job! They spend their days in pursuit of the methods that lead to success. They do things regularly that you do not and could not possibly do unless you decide the dedicate all your efforts towards them. That's how things become jobs in the first place. Someone needs to specialize in them.
Does this mean that you need to pull out your wallet in order to accomplish anything meaningful? It might. It all depends on how much you intend to be successful. Does you want your online vibrator store to get found and compel people to buy? Do you want your stripper service to be at the top of Google's page one and for people who see it to book strippers from you? Do you want your new bachelor party bus service in Las Vegas to be able to compete with the other bachelor party bus services in Las Vegas already doing business? Then yes, a sincere marketing effort is going to cost you money. In fact, you might say that any business really only has two choices. Choice one is to consider the real cost of customer acquisition and plan for it, or jerk yourself off while wishing that your marketing masturbation was actually accomplishing something.
In the end, it all depends on you. We recommend that you think seriously about your entire plan before you jump in and waste your time. You need more than a website. You need more than a Facebook page and a Twitter account. You need a professional adult marketing professional too to help you fill in the blanks and make something happen from your hard earned dollars. You'll fight it tooth and nail in the beginning. But in the end, if you're hire the right adult marketing company, you will be very happy that you did. Because all the while they are working to make your phone ring, you can do all the other things for your business that you would otherwise be neglecting as you work in futility trying to do what they do.
Best of luck to you!